Print plays a vital role in government messaging about panic buying
This morning, all the major supermarkets have released statements about measures they are taking to provide a safe service for the elderly and vulnerable and to stave the flow of panic buying that has become the norm over the last 7 days. We think we have come so far in the last 80 years but in fact one thing you can’t change is human nature.
The printed poster below was called the Squanderbug and was created by an employee of the National Savings Committee during the Second World War. The cartoon bug appeared in press adverts and poster campaigns as a menace who encouraged shoppers to waste money by stockpiling food and supplies rather than saving their money and investing it in the war effort.
This message is equally as important for us today. Speaking with supermarket employees late last night the food is there but the demand is greater than they can cope with and unlike Christmas where they experience similar demand, supermarkets and their suppliers could not prepare for the affect that the Coronvirus (Covid 19) has had.